It is for most companies.

Let me tell you why I created the Battery Test . . .

With client after client after client, I sat in long pipeline review meetings where the sales reps would go on for 20 minutes or more about an opportunity. 

I would hear things like “we had a great meeting,” “it was a good conversation,” “they like it”, “I feel good about it,” “he said this”, “she said that”. But we still didn’t know whether the opportunity was ALIVE or DEAD.  

I wanted to shove the EMOTION aside and get at the FACTS.

And I wanted to be able to do it FAST. So that we could spend more time on strategy and with customers and less time in sales management meetings. 

That is why I created the Battery Test.

Think of every opportunity in your pipeline as a battery. Without a battery, the car won’t get to its destination. And neither will the opportunity. Is the battery (opportunity) dead? Can it be boosted or charged? Give it another chance. Is it alive? Win it! 

Built on the foundations of world-class sales methodology and rich research into the way buyers buy, the Battery Test gives us pipeline predictability in 30 seconds. 

Simple. Fun. And it works!