Packaging
FOUNDATION: MESSAGE + WEBSITE
SMALL
You are a one-product or one-service company with a placeholder website.
You’ve just turned a corner in your business strategy and messaging needs to catch up.
2 Workshops
One-Liner
1 MessageScript
WebsiteScript
Squarespace Website or Flat File
MEDIUM
You have 2-3 products or services and a sprawling website that says too much and yet says too little.
You need a clear, focused message to fuel your sales and marketing engine.
3 Workshops
One-Liner
3 MessageScripts
WebsiteScript
Squarespace Website or Flat File
LARGE
You have many products, a legacy website and a message that is too complex for your buyers to understand.
You need a process that will bring a lot of stakeholders together to create a clear message.
6 Workshops
One-Liner
X MessageScripts
WebsiteScript
Website Flat File
MARKETING FUNNEL: INBOUND LEAD KIT
LEAD MAGNET
A high-value downloadable from your homepage.
1 Workshop
MessageScript
Lead magnet
SALES CAMPAIGN
A 5-email campaign for one product or service.
1 Workshop
MessageScript
Sales campaign
Landing page
NURTURING CAMPAIGN
A 3-email campaign to get you started nurturing.
1 Workshop
MessageScript
Nurturing campaign
SALES FUNNEL: OUTBOUND LEAD KIT
IDEAL CUSTOMER BROCHURE
1 Workshop
BrandScript
Brochure
IDEAL CUSTOMER
SALES
1 Workshop
Brandscript
GoogleSlide presentation
BRAND
The brand that will support your message.
Logo
Brand guidelines
Business card design
PHOTOS
Professional photography to support your message.
Headshots
Custom company shoot
PRESENTATION
Presentation template to support your message.
GoogleSlide template