Three core workshops to shift mindset and execution
For established companies with sales teams seeking a consistent sales process, improved pipeline accuracy, and stronger cross-functional alignment.
The cohort is designed for leadership teams ready to implement a shared sales operating system that strengthens accountability and supports expansion into new markets.
It takes more than sales training to create a real shift in sales.
What each company will receive:
Three core workshops to shift mindset and execution: The Way Buyers Buy, Battery Test, and a core sales process with associated implementation plan.
Customized tools to align the organization on ideal clients and consistently identify highest-potential opportunities (e.g.Speed Test tool).
A foundational sales roadmap with defined stages and activities, designed to be implemented in the company’s CRM.
Built-in enablement and accountability: monthly peer forum, 1:1sales team coaching each month, and guided integration between sessions.
A shared sales language and operating cadence that lifts performance across traditional and non-traditional sellers
10–20% revenue growth
within six (6)months post-program, supported by stronger pipeline and customer success behaviours.
Improved pipeline reliability
including higher forecast accuracy and more consistent deal inspection using the approaches taught in the pilot.
Behaviour
change
and adoption beginning within the first workshop, with consistent use of tools and cadence throughout delivery.
50% new sales in new market
experienced by program participants (in new region and/or segment).
Sales operating system in place
CRM-implemented process, meeting cadence, and checkpoints that continue beyond the pilot.
Explore The Way Buyers Buy Program
The secret of The Way Buyers Buy® methodology is that it goes beyond “skills training” for sales people and changes the way EVERYONE in the company THINKS and ACTS to support the sales function.
Private Team Workshop Deliverables:
6 half-day virtual workshops
1 year of coaching
The Way Buyers Buy® Masterclass
Sales Methodology for Everyone™
Custom Ideal Customer Speed Test™
Battery Test™ process for real pipelines
The Way Buyers Buy® Sales Roadmap
Sales actions that bring the biggest return
Team unity and alignment
Fast, powerful training for new hires
We give you a way of thinking, tools and systems that shift you into higher levels of growth for years.
Change your company’s sales DNA
“One of the BEST EXPERIENCES we have had so far. Susan understood our business and identified our challenges in the FIRST WORKSHOP.”
Nicolas Roy
CEO, EPSI
A private program for CEOs and their teams.
By invitation only for a select group of high potential companies each year.
Book a call with our Founder
Choose the Fall, Winter or Spring cohort
Get real shift in your sales function
Book an exploratory
call with Susan
Set up a 30-minute Zoom call to discuss your challenges, gain fresh perspectives and chart a path towards solutions.
FAQs
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Sales training lasts for 30 days and only focuses on sales people. The Way Buyers Buy delivers processes, changes behaviors long-term, and focuses on sales people and the company.
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The Way Buyers Buy changes the way the company THINKS about selling which becomes a company effort.
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There are 6 half-day workshops in the most popular program.
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The workshops are virtual and live.
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The CEO, the Sales Team and Marketing. Ideally, other key executives, and anyone who touches customers. Everyone is welcome!
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You will get a custom way of selling for your company that will provide a platform for growth for years to come.
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Yes, funding is available through the government in most provinces. Conditions apply.
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The first way to measure results is by the behaviour change in your company. Are they using a new language? Are they thinking differently? The ultimate way to measure results is by the opportunities in your pipeline. Are they real? Are they alive? What is the next step? And, did they close?