Three core workshops to shift mindset and execution

For established companies with sales teams seeking a consistent sales process, improved pipeline accuracy, and stronger cross-functional alignment.

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The cohort is designed for leadership teams ready to implement a shared sales operating system that strengthens accountability and supports expansion into new markets.

It takes more than sales training to create a real shift in sales.

What each company will receive:

  • Three core workshops to shift mindset and execution: The Way Buyers Buy, Battery Test, and a core sales process with associated implementation plan.

  • Customized tools to align the organization on ideal clients and consistently identify highest-potential opportunities (e.g.Speed Test tool).

  • A foundational sales roadmap with defined stages and activities, designed to be implemented in the company’s CRM.

  • Built-in enablement and accountability: monthly peer forum, 1:1sales team coaching each month, and guided integration between sessions.

  • A shared sales language and operating cadence that lifts performance across traditional and non-traditional sellers

Indicators
of success

10–20% revenue growth

within six (6)months post-program, supported by stronger pipeline and customer success behaviours.

Improved pipeline reliability

including higher forecast accuracy and more consistent deal inspection using the approaches taught in the pilot.

Behaviour
change

and adoption beginning within the first workshop, with consistent use of tools and cadence throughout delivery.

50% new sales in new market

experienced by program participants (in new region and/or segment).

Sales operating system in place

CRM-implemented process, meeting cadence, and checkpoints that continue beyond the pilot.

Change your company’s sales DNA

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Book a calibration call with Susan

Set up a 15-minute call to discuss your challenges, gain fresh perspectives and chart a path towards solutions.

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 FAQs

  • Sales training lasts for 30 days and only focuses on sales people. The Way Buyers Buy delivers processes, changes behaviors long-term, and focuses on sales people and the company.

  • The Way Buyers Buy changes the way the company THINKS about selling which becomes a company effort.

  • There are 6 half-day workshops in the most popular program.

  • The workshops are virtual and live.

  • The CEO, the Sales Team and Marketing. Ideally, other key executives, and anyone who touches customers. Everyone is welcome!

  • You will get a custom way of selling for your company that will provide a platform for growth for years to come.

  • Yes, funding is available through the government in most provinces. Conditions apply.

  • The first way to measure results is by the behaviour change in your company. Are they using a new language? Are they thinking differently? The ultimate way to measure results is by the opportunities in your pipeline. Are they real? Are they alive? What is the next step? And, did they close?

Next Step

If you believe a conversation may be appropriate, you may request an Alignment Assessment below.

Please select a time you are confident you can attend.