“ I haven’t met a sales problem I can’t solve simply by knowing my buyer better.”

This may be a little different than what you are expecting. No tips and trips. No quick fixes. No promises that you will make millions in 30 days.

But it will be real. And it works.
Because it is mostly about the only person who really knows whether you are going to make a sale or not. And that person is not you. It is your buyer. I write and speak about getting to know your buyer really, really, really, really well. It will change how you think. It will change who you sell to. It will change how you sell. And it will change your results.

I often write and speak using the analogy of a roadtrip - cars, drivers, backroads, highways, speed bumps - which is the metaphor we use in The Way Buyers Buy, a company and methodology that I founded.

So, come along for the ride!