
Sales acceleration programs for SMEs and start-ups.
“The Way Buyers Buy is a GAME CHANGER.
EVERYBODY in sales needs this methodology.”
- Sylvain St-Germain
Founder & Business Development
Macadamian
The Way Buyers Buy is an extraordinary sales program that helps CEOs and their sales and marketing teams build a sales culture, get past common sales speed bumps and accelerate revenue.
Who?
Custom-built for the CEOs and sales and marketing teams of small to medium companies and start-ups.
For companies that have been at this for a while, The Way Buyers Buy is a tune-up of their sales and marketing strategy, culture and processes using best practices.
For companies that are starting out, The Way Buyers Buy is a proven guide for building a first-generation sales and marketing process and getting buyers faster.
The end point for everyone is sales growth.
Programs
Our sales process programs are based on proven methodology and processes. They are fun! And they work.
The Way Buyers Buy Acceleration Program
Private - For companies with revenue from $1M to $15M
For CEO and executive team
90-Day Program
The highest value program of The Way Buyers Buy. The CEO and sales and marketing team work together in a six (6) workshop program that removes the roadblocks that slow down SME sales growth. The destination? A sales culture and a clearly defined and shared highway to sales growth.
The Way Buyers Buy
Peer Group Program
Public - For companies with revenue <$1M
For CEO/Owners
60-Day Program
If you are the CEO/founder and the sole sales person for your small business and need to upskill your sales DNA and professionalize the way sales is done in your company, join 5-8 other like-minded peers in a group program that uses the same methodology as the premium program for $1-15M companies.
The Way Buyers Buy
Kick-Start Program
Public - For companies with little or no revenue/MRR
For Accelerators & Incubators
Limited availability. Inquire.

10
proven over ten years
3X
average number of times customers come back
4.7/5
average program rating
88
latest Net Promoter Score (NPS)
175+
companies have experienced The Way Buyers Buy
